While in the beginning, Chal-Tec focused on event equipment, the product range was expanded drastically since 2008 and now ranges from sports equipment, devices for light and sound, as well as modern living utensils. This made Chal-Tec evolve into a well-established umbrella brand in the e-commerce sector.
The owner-managed company is a pioneer in many segments and walks new paths in logistics and sales as well. At Chal-Tec, modern e-commerce strategies incorporate tried and tested concepts of the original trade companies and thus keep an authentic balance between tradition and modern times – just in the sense of the dynamic and diverse city of Berlin.
Here, innovation and tradition are successfully combined: the company operates all over Europe through various distribution channels, own trading platforms and several marketplaces. However, Chal-Tec remains locally based at its headquarters in the center of Berlin. Here, the first concepts for brands are created, from their first design to their distribution in Europe. Also the awarded customer support of Chal-Tec operates from here, and takes care of feedback of consumers.
Together with the flagship store, which is as well located in Berlin, Chal-Tec provides a maximum of service and quality to its customers. The biggest and most well-known of Chal-Tec’s platforms is electronic-star.com. Here, more than 7,000 products are sold in 21 European countries. The portfolio of product ranges from electronic gadgets, for everyday use, as well as for music-related usage.